10 Instagram Automation Benefits You Are Missing Out On

The power of Instagram Automation is the new secret weapon for those who know how to utilize the potential of messenger marketing to acquire organic traffic and paid traffic to either get more leads or more sales, or more of both!

Instagram platform is not the same as it used to be prior to 2020, the platform has evolved into focusing way much more on inbox messages as well as doing short videos (IG Reels) just like the tiktok platform which is the number one social media platform when it comes to this category.

Yes, we all remember when IG was only about posting pictures and if I am not mistaken, it was to give photographers the chance to show to the public their amazing “shooting” skills with cool angles to help them rise from zero to hero!

For Instagram Automation, this is definitely a new marketing tool but this mechanism has existed since late 2016 and still exists when it comes to Facebook platform. As you read above, it's called “Messenger Marketing”.

After a long time, Instagram decided to open up its API allowing software developers to create something amazing around this social media platform to make IG even more powerful than ever before, to help serve more of their users.

Now entrepreneurs and marketers are seeing much success using Instagram Automation to also help serve their audience to make a positive impact in their lives with their products and services while they make a profit in the process.

This is the reason I created this blog post, to also help you make more leads and more sales through the process of using Instagram Automation. If you don’t have one, maybe you don’t like making money but I’ll do my best to shift that mindset of yours with these awesome 10 benefits!

1.- Grow Your IG Followers

Instagram was made to get more people viewing your images and videos to get likes, comments or better yet, to get a share to increase your visibility on the platform. As much as we try to deny it, we are all gullible for vanity metrics we shouldn’t concern ourselves with.

When you inject the power of IG automation, your audience will be surprised by how fast you are replying back to them instead of taking minutes, hours or even days to get back at them! This creates more reliability and trust with you and your brand.

People love it when you can answer their questions fast without waiting. This is a key factor to get people following your account and keep up to date with the announcements or posts you are doing on IG.

The best thing about this, is that you can qualify your followers as they go through your chatflow sequence (automated conversation) so if you have an offer to make later down the line, you know who is more likely to get your stuff or not.

As for me, I like to post every other day on my IG around my 5 main pillars of content and every now and then, I do make a post with the intent to increase my IG followers and maybe 1 out of every 5 flop and that could be because my message was off or the image wasn’t to eye appealing.

2.- Grow Your Email List

Instagram automation allows you to easily grow your email list by those who have engaged with your IG posts whether they are followers or not, now that’s amazing!

Depending on which platform of messenger marketing you have (Manychat, Chatfuel, Chatmatic, etc.) they are very distinctively close to integrating your favorite email marketing platform to their software.

Of course, when it comes to IG automation just like you would on a website email form, we always ask for their permission to subscribe to our email list. You would plug in the same fields for name and email address and let the IG visitor to subscribe or not!

Funny enough, these are auto-populated like inside of a bubble emoji when they see this on the DMs (direct messages, IG inbox) and all they have to do is click on the bubble to provide you their contact information.

When they do this, a trigger will report to your main email marketing that you have a new lead on your email list. This is how entrepreneurs and marketers are increasing their email list with Instagram Automation.

The way I do it, I usually provide useful information like on a carousel post of mine and if the IG visitor who is reading my post would like to get the lead magnet, they would have to type a specific “keyword” and just say yes to get my lead magnet to their email address inbox!

3.- Connect With IG Followers 24/7

Instagram is a worldwide platform meaning, many people from across the seas will be engaging with your content as you are sleeping like a baby goat at 3am. No one likes to get bothered when they are deep asleep, dreaming about pure “awesomeness”.

Now with IG automation, whenever someone engages with any of your posts, your chatbot will trigger a chatflow sequence you assign to the post (yes, you can create multiple ones) and will reply back to the person within a matter of seconds!

Place yourself in the customer's shoes. When you are following a celebrity, influencer, a marketer or an entrepreneur and they offer details about how to get their unpublish book before it's unleashed to the world and you want to get your hands on it, what’s the first thing you do?

You reply to them on their IG post, Story Mentions and even on their DMs letting that person know you want their unpublished book that will be coming out soon to the world.

What do you hate the most when they do not reply back to your answer. Waiting!

This leaves you with a very nasty sour taste in your mouth and at the same time doesn’t it make you feel like they don’t care about you even though you follow and support this person, right?

Now, we don’t want to do this to your followers! This is why Instagram Automation comes in handy to reply every hour of the day to your fans and followers making sure they don’t miss out on any offer you’ve created or something you want them to participate in!

The way I use this awesome feature is to set up a very easy and simple to follow sequence on my IG posts (I set up different sequences for different reasons) to always be connected with my followers even when I leave my phone in my room for my 90 minute exercises!

4.- Auto-Reply To Comments

This is an underutilized feature when it comes to IG automation. Most IG users are used to replying individually to every single comment on their IG posts. Sometimes when a IG post goes viral with lots of comments, you can imagine how time consuming it is to reply to everyone!

Now, I’m not saying to take away the human conversation element but at times it is nice to have an auto-reply that responds back to your followers regarding a simple answer!

This can save you so much time to create other engaging IG posts or spend time on things that matter the most to you!

The way I see this auto-reply feature being used most of the time is by providing a lead magnet.

For instance, let's say you are a chef and you want to give away an easy breakfast recipe to gather your family around the table to share delicious moments with them.

Once a person replies to that IG post, your auto-reply will trigger providing to those who self qualify (who comment on your post) the downloadable recipe document. This is so powerful because now you can segment these people for a future recipe offer!

The way I use this feature is very similar to the example above and I also utilize it to send people to different websites. The options are limitless!

5.- Drive Traffic To Your Website

If you have a website or a funnel and you are not driving traffic to it, Instagram automation makes this process so easy! No, I am not exaggerating when I say this! As long as you are providing value to your audience, they will listen to your “commands”...ha!

You can be promoting a special weekend discount to your online store so when the IG follower makes a purchase, the discount will automatically apply! Turning IG followers into buyers is every business owner and entrepreneur dream and you can make this into a reality!

Another example can be creating a fun Instagram quiz and at the end provide them a link they can click on so they can get redirected to your website and get what you offer!

If you are selling anything online, Instagram automation is a tool you need in your arsenal.

If you are interested in how to drive traffic to your website, this link will take you to a membership to join a free masterclass to get more leads and sales for your business!

6.- Boost Content Visibility With Story Mentions

Story mentions is one of the biggest features Instagram is focusing on now outside of messaging because they realized that short videos keep people longer on their platform which is what all social media channels want so they can make a profit on every user by showing them ads.

Now that you know the true intention of Instagram, let me go ahead and explain how you can use this to your benefit.

IG stories are located on top of your Instagram feed allowing you to click on them to see what cool videos the people you follow created for the day, the next 24hrs. This is super cool.

When you mention and tag them on your own story mentions, they will get notified and that’s neat but what if Instagram automation can take this “thing” to the next level? Guess, what? It can!

When someone mentions your story in their story, you can set up a “thank you” chat-flow sequence! Your followers will be “touched” by you reply back to them on their DMs saying thank you to them within a matter of seconds.

In other words, they will be more encouraged to keep on sharing your story mentions on their story mentions, boosting up your content visibility to the people who follow them! It’s a win, win situation for everybody!

I have this feature installed on my Instagram and I even get impressed when I see these results!

7.- Follow Up A Second & Third Time To Increase Your Metrics

If you ever use Facebook messenger with a third party software, Facebook allows you to follow up with the same person who engages with your chat-flow sequence up to 24hrs and this also applies with Instagram automation.

Anything over 24hrs, you will have to create a sponsored ad to get in touch with your same lead you once engaged in conversation with.

This is why it's crucial to set up a chat-flow with delay sequences that have the right message to hit your target!

Going back to the example of a lead magnet, you can always follow up with the lead a few hours later asking them if they had a chance to download the lead magnet. If they say no, send them the same link you did before. If they say yes, make sure to say “thank you”.

If you go over the 24hr rule, you may get in trouble with Facebook. The only way to get in touch again with your IG subscriber is to a sponsored ad inside of Facebook ads manager which they will be adding this feature soon like on Facebook messenger.

8.- Set Up An “Ice-breaker” Inside Your Messages (IG Inbox)

Ice-breakers work like a charm when someone clicks for the first time on your messages tab on your IG profile. It loads up like a FAQ where they can click so you can engage with them automatically and at the moment. Of course, you have to set up these sequences.

Let’s say you are an ecommerce store and someone saw your Instagram ad and wanted to know more about your products. Most of the time, people will go into your IG profile and snoop around and if they like something or have questions about something

… 50% percent of the time, people will send you a DM with the hopes of you answering their question they have in mind. You can easily set up a sequence to the answers of the most frequently asked questions on your website!

This is a feature you must have if you have an ecommerce business.

Now, let's say you are a GYM Trainer. You can set up a few sequences like when it comes to prices, scheduling one on one meetings through zoom, where your GYM is located, testimonials, case-studies and so much more.

This will save you tons of time, your potential leads will have the answer they are looking for and you can capture their information and follow up with them on the phone to close the sale.

9.- Set Up A “Keyword” On Your IG Profile For Your Potential Leads

If you go to my IG right now, you will see I have a keyword with a call to action so my IG visitors can message me if they want to get my services since I help online brands and entrepreneurs get more leads and sales, just like the title of this blog!

Every now and then I do get people going through my chat-flow sequence wanting more information regarding what I am offering. Some do schedule an appointment with me and some others don’t, but because I know they are somewhat interested… I follow up with them manually!

Yes, you can follow up with anyone manually as long as it falls under the 24hr rule! This increases my chances of closing more sales for myself in exchange for helping out other awesome entrepreneurs and online brands to grow their business as well!

If you are an affiliate marketer, you can build a chat-flow sequence with different affiliate products and guide the customer down the funnel to see which product fits them the most based on his answers!

You can also set up discount codes for those only who DM you the word for visiting your IG profile to win more sales!

The options are limitless at this point, but my favorite tactic to do is to spy on other successful Instagrammers to see how they are utilizing their Instagram automation! Here is where I get all my ideas and I write them down for future reference…ha!

10.- Using “Hashtag Genius” Will Increase Your Engagement Rate

You may be wondering “what is Hashtag Genius”? It is a unique feature when it comes to Chatmatic and it only works for Instagram Automation.

“Hashtag Genius allows you to automatically send you a message to any post that uses a hashtag on Instagram. This is a great way to ensure your messages are being sent instantly.”

Recommended uses: If you have a message you’d like everyone to get on every post you make, this will work as long as you always use the hashtag you choose in this step.

You could also create different “Hashtag Genius” private replies to function for particular hashtags related to individual products.

So if you post a picture of blue shoes, anytime you use the hashtag blue shoes, it could send a message to people instantly. * We are the only platform to have this feature.”

If you like to know more about this feature, click here to get access to the Free masterclass and get more information about this specific feature!

Conclusion: Instagram Automation Will Help You Increase At Least Twice As Much, Your Most Important Numbers Within The Next 30-90 Days.

Instagram Automation is the future marketing tool that very few entrepreneurs and marketers know, giving us a huge advantage to acquire more leads and sales from the market. The open rates Vs email marketing are about 3-5X more engaging as of now.

Another creative way to have people engaging even more with your IG automation is to create an IG Quiz to lead them to your preferred outcome. Physiologically, people after answering many questions want to know the answer to the quiz they took, so give this a try!

Overall, by getting software that can utilize Instagram automation and implementing these tactics, your results within the next few weeks can elevate to a bare minimum of two times as much as your last 30-90 days… I can almost guarantee it!