5 Facebook Native Tools To Scale Your Business

Facebook has been a great marketing platform for small businesses since day one. The only thing that has been holding them back was the lack of good marketing tools to help them scale their businesses. 

Over the years that has changed with the launch of a new set of tools that focus on a scalable marketing framework. Everyone is familiar with these tools but not everyone knows how to implement them well to get the best out of them, ROI (return of investment).

Facebook native tools for marketers, entrepreneurs and business owners is an advertising platform that enables brands to reach the right audience and get the most relevant and effective advertising at the right time and place.

As your business grows, your need for optimization increases. Having a lot of fans and followers on facebook is one of the most important things to have in your business. But when you look at the likes and comments numbers, you realize that you are not getting the best conversion rates.

As long as you are active and engage with these tools (You can even automate some) your numbers will start flourishing based on marketing effort and not on luck. Comments and likes will turn into leads and then into buyers when you least expect it.

In this blog post we will go over 5 facebook native tools to scale your business for marketing that lots of us know, but maybe we aren’t using the most out of them. I’ll make sure to hit on these points from personal experience.

Facebook Groups

Facebook Groups is a place for people to come together and talk about the topics of their interest. It's a place where people can feel like they belong and where they can grow relationships with others who share similar interests.

Facebook groups are used to build communities of like-minded people on Facebook. It is an excellent platform to promote products and services as well as interact with customers.

Marketing on Facebook groups has many benefits, including interacting with customers, building communities, ecommerce integration, and content generation.

Reach your audiences with information and updates. Facebook groups provide a space for communities to gather and share their ideas, questions, and opinions about the latest happenings.

In the about section describe what the group is about, it’s purpose and the destination you are trying to lead the members to reach what you and them call success. Capturing members' email is a smart thing to do here before they access your group to follow up with them through email marketing.

Upload a welcome video inside of Facebook groups to greet the new members and what they can expect from the group with a CTA (call to action). An example would be like “that is and don’t forget to download my freebie for becoming part of the Facebook family group”.

Facebook Messenger

On Facebook, the most popular method of marketing is through Messenger. The most commonly used functionality are quick replies, chatbots and tracking.

It allows you to chat with your customer 24 hours a day and it’s not possible to miss an opportunity to sell them your product because it’s always accessible. 

The only thing you need to do is set up a chatbot and then put in place a messenger strategy that will take into account all the customer needs and their level of interest in your product or service.

With Facebook Messenger, you can reach people who are interested in what your business is all about. You can create conversations that are engaging and provide them with the information that they need and you can even automate the process.

This setting would be under your business page > settings> messaging. Create a welcome message just like I mentioned above for a video on your facebook group and either add a CTA at the end or you can instead offer your services.

If you want to take Facebook Messenger to the next level it would be by getting a third party chatbot platform like Chatmatic which allows you to scale your automation process with more features (it now includes Instagram Automation) to bring in more leads and sales.

Facebook Live

Facebook Live is an excellent marketing tool for content marketers. It is a live streaming service that allows users to broadcast live videos on Facebook.

For marketers, it's an opportunity to get in front of their target audience, get instant feedback on what people are saying about the brand and share exclusive content.

Social media has opened up new opportunities for businesses, by allowing them to connect with their audience in real-time through marketing channels like Facebook Live.

One of the most popular use cases is to share behind-the-scenes footage, news updates, and other events that don't happen on a regular basis.

Additionally, marketers can also use this platform to answer questions from the audience, give tutorials, and show many other things.

Streaming live content to your audience is an excellent way to engage them. It allows them to feel more connected to you and your brand.

Facebook Post Engagement

Facebook engagement is a measure of how much users like, comment on, and share the post. The more your content gets shared and liked, the better it will rank in Facebook's algorithm and the more people will see it in their newsfeeds.

The most engaging posts on Facebook are those that show meaningful interactions between friends and family members.

The most interesting thing about this data is that it’s not about what people like or don't like but the way they express themselves through likes, comments, shares or even emojis.

Many marketers have started to use engagement as a key metric for marketing campaigns understanding that a high level of engagement means a higher conversion rate.

Facebook Pixel

Facebook pixel is a marketing term for a Facebook native ad tool that lets marketers show ads to, and track conversions of, people who have visited their website or used their mobile app.

Facebook pixel is also an analytics tool and tracks customer behaviours on Facebook ads. It helps marketers know what content converts into sales for their business.

The Facebook Pixel tracks the progress of transactions or events that happen after people see or click on an advert or promotion. The tracking allows you to follow the performance of your ads by measuring how many sales, leads, video views and other actions your ads lead to.

Facebook pixel also has a cool unique feature called custom audiences which is a type of audience targeting tool that lets you reach out to your website visitors who have visited specific pages on your site. 

For example, if you have a page about a company's products or services, the Facebook pixel would target people who have visited this page. This way they will be more likely to click on an ad for your product or services.

Conclusion: Why Your Business Needs Facebook In Order To Scale Now

Facebook is a powerhouse for marketing and sales. It has an astounding 2.7 billion users. To give you some more perspective, there are 4 times as many Facebook users than Twitter, Instagram, Pinterest, LinkedIn and Snapchat combined.

The average user spends 50 minutes per day on Facebook. Facebook is the place to be if you want to reach your customers and convert them into leads or sales opportunities.

By utilizing the native tools that facebook has on a consistent basis your customer numbers, sales numbers or appointment numbers should be more than the last 90 days.