6 Impressive Chatbot Strategies For Facebook Marketing

The first step in generating more leads and sales through Facebook is to create an engaging personality for your chatbot.

We recommend using a limited vocabulary that is easy to understand, as this will make it easier for your audience to decipher what you are trying to say.

The next step is creating a conversational and personable tone within your bot's personality. This means that you should be friendly, say please and thank you, use proper grammar and punctuation, switch tense appropriately, maintain focus on the topic at hand, and have patience with someone who might be struggling with something you're saying.

All of these things will help make your chatbot strategies seem more human-like as this will ensure that the audience finds it more trustworthy and enjoyable to use.

What Are Chatbots?

Chatbots are interactive, artificial intelligence powered chat systems that typically live on a messaging app. They can be programmed to answer questions and provide information 24 hours a day as well as simulate human conversations with the end user.

costs and increase efficiency.

The use of chatbots in business messages has increased since they are an effective way to provide customer service. When a customer sends in a message, the chatbot can automatically find their purchase and look up their account information. This eliminates the need for human intervention and saves time for both businesses and customers.

Furthermore, it is possible for some bots to predict what the customer might want based on previous interactions with the bot or similar customers.

What Exactly Is Facebook Marketing?

Marketing is the process of promoting, selling, and distributing goods or services. Facebook is one of the top social media platforms in the world for businesses to market their products.

Some companies have found that Facebook marketing has been extremely helpful in achieving their goals and maintaining a customer base. It offers businesses a way to develop brand awareness, target potential customers, and increase sales by creating an online presence

Are Strategies Still Relevant Today?

As global markets become more competitive, the need for a strategic plan becomes more important. In order to remain competitive, companies must know where they are going and what steps they need to take in order to get there.

We need to deliver our products in new ways to stay relevant in a digital age. We need to think about what is our company's purpose, how do we want people to feel when they interact with us, and what are we going to offer them?

We have to have strategies for delivering our message across all social media platforms, advertising campaigns, and even events.

1.- Using a Facebook Chatbot For Lead Generation

Once you create a lead magnet such as a: checklist, pdf, mp3, book an appointment, etc.. This will be utilized to attract lot’s of new people interested in the specific thing you are giving away for a low cost or even for free.

This is also an alternative way to build your list with chatbots and when you use the power of email automation, this becomes a secret weapon to win every time new potential prospects that you can sell in the future too as well as providing valuable information to the audience you attract through your lead magnet.

2.- Using a Facebook Chatbot For Customer Service

When it comes to customer service, this is a huge vital point when it comes to your business. The great thing about chatbots is that you can customize every single one of them to target a certain criteria when it comes to resolving the customer's problem.

A quick example can be like if the customer has multiple questions about a product they may be thinking about buying. Here is where your chatbot kicks in by providing them a solution regarding your customers objective: price, features, benefits, etc…

Another awesome alternative we can do is chat through the chatbot in real time with the customer on the other side by providing them more solutions then what we have “plug-in” into our Facebook Chatbots.

3.- Using Facebook Chatbots For Content Distribution

Let’s say you have a Youtube channel and you upload videos frequently throughout the month, you also post lots of pictures in your Instagram on a weekly basis and let’s not forget you like to write inspiring quotes on twitter every time you read something inspiring from your favorite book authors.

The answer to reach out to everyone you possibly can, is through a sponsored message on Facebook messenger ads.

This is a method that huge companies, small businesses, entrepreneurs, marketers and even CEOs operate every time they’ve built brand new content or they want to sell a new product/service to their audience.

4.- Using Facebook Chatbots For Sales

The advantage one has with chatbots vs other Facebook marketing platforms is that anyone who engages with your bot, automatically becomes a subscriber to your bot.

This way, you can sell to the people who already interacted with your bot to increase your sales. You can also target people who have not interacted with your bots and do a normal Facebook ad using bots which is easy to perform.

My preferred method is to target a specific audience. I believe they would love to purchase my product or service and do a 24hr follow up sequence with my chatbot to remind them about things I’m trying to sell to them.

For the people who did not buy it within 24hrs, I would do a sponsored message and offer them a discount code so I can get the sale.

5.- Set up a Facebook Messenger Chatbot

There are two ways to execute this option. You can set up your Facebook messenger through a third party using a more advanced platform, this method gives you more options one how you want to operate the chatbot and offers the end user a more customized customer experience to the end user.

Here is the link straight from Facebook on how to do "chatbot set up and customization"

6.- Track And Analyze Your Results With Chatbots

Go to your profile on Facebook and click on pages, now click on the page you created that your chatbot messages are populating when a customer interacts with your messenger.

Lastly, go to inbox and here you will see all the conversations you had (your chatbot) with everyone who has engaged in conversation with it. The chat-flow screen, will show you how far down the visitor has gone through your chatbot

I use a third party chatbot software named Chatmatic that integrates with Facebook messenger and it allows me to do far more advanced things and settings with the chatbot and how to track and analyze results at a precise detail.

Conclusion

As of right now, chatbot marketing on Facebook is one of the few untapped markets where people who have discovered this secret, have been generating tons of leads followed by lots of sales.

Usually any visitor engaging with your chatbot, as long as you follow up with them with the few tactics I have described above, they will subconsciously turn into a buyer for your product or services you offer with these chatbot strategies.

Not just once, but multiple times, just remember not to abuse the power of chatbot marketing!