GrooveProof: How To Increase Conversion With Sales Pop-Ups?

Pop-ups are a great way to capture attention and convert website visitors into leads and hot buyers.

They're a way to grab the visitor's attention and get them to give up their email address in exchange for exclusive information about your product or service or a discount code, giving you a chance to nurture that lead.

Now, sales popups are generally considered a marketing social proof tool to encourage the visitor to take what is being offered at the moment of visiting the sales landing page or lead magnet page.

If the sales pop could talk it would pretty much be saying to the visitor “Hey, let’s not stare at the offer too much because people are buying it now as you can see and I’d hate for you to not get it. It’s ok to get it, let me give you a hand with it so you can feel the power of owning it!”

You can see this example in action happening within the Groove.cm (website building platform) on the bottom left corner.

It’s like a messenger bot but it will only show up after you set it up on your web page for when a recent purchase has been made or different period of times throughout the day with intervals such as minutes or seconds before the next sales pops up appears.

These are way much different than normal website popups. Normal website pop ups (like exit pop-ups) are usually to follow up with the lead with relevant information through email marketing with the purpose to acquire them on the beholder’s email list.

Over all, large and small businesses as well as entrepreneurs who are selling through marketing funnels or ecommerce stores are realizing that another form of conversion rate optimization is through adding a sales pop up on their website.

What is GrooveProof?

GroovePoof is a conversion tool, an exclusive purchase pop up for GrooveFunnels now known as Groove.cm that you can activate in GrooveSell to boost sales or on GrooveKart (ecommerce website) too.

With GrooveProof you can adjust the setting to when a customer who already has purchased or even opt in for your offer, this event can be displayed on your sales page or landing page for all new and/or returning visitors.

Usually a purchased pop up like GrooveProof provides a sense of urgency to the website visitor, physiologically. 

If we take this example into real life, when sales are happening in a store and you're not taking action and you're seeing everyone else buying the same offer, most of the time something within you will trigger a "fear of loss" emotion and like magic you will run to buy the same offer like everyone else.

GrooveProof comes free when you get Groove.cm instead of paying a monthly service like other sales pop ups tools do.

How to Make Your Sales Pop-Ups Effective and Engaging?

Sales pop ups build trust with new visitors who have never visited your ecommerce website and by seeing others buying your offer, your new visitors will feel more at ease to shop at your online store.

The best advice would be to place sales pop ups on all of your sales pages order form. The more the visitor or returning customer sees this, the more willing they will be to buy because of social proof. 

With all honesty, I think this will be the only way your visitors can engage more effectively with your page since it will be the only sales pop up animation appearing every few seconds to encourage the visitor to take action.

Any other kind of video or images pop ups will only cause distraction to the visitor which will lead to a decrease of sales on the checkout page.

Not having the sales pop up will not cause the visitor to not engage effectively because there will be a lack of a “strengthening” element to push the visitor to go for the sale.

Why Sales Pop Ups Conversions Matter in Marketing?

Sales pop ups are a best way for marketers to get their message in front of the target audience. They are an effective way of adding value to the customer experience and help increase sales.

Marketing also means providing a solution to people’s problems. Pop ups are one of the leaders in the industry to resolve these problems more effectively. If you have an offer that can impact people’s life in a positive way, you need to start using sales pop ups.

Conversion matters because it's an indicator for how well your marketing strategy is working and where you should put more effort in your marketing efforts as well as how many people you were able to reach and change their lives.

There is no greater feeling knowing that your offer can help people’s lives. 

Conclusion

One excellent way to increase conversions rate outside of organic traffic and paid media is by adding a sales pop up on your checkout page to reassure customers that buying your offer is a wise thing to do.

Nothing draws a crowd like a hot buying crowd and this is what GroovePoof does to boost your sales to help you take more time off your business and invested on the people that matter like your friends and family.